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Peugeot Enters Bakeware Segment With Appolia Ceramic Line

Peugeot has expanded into the bakeware arena with the Appolia ceramic bakeware line, an oven-glazed offering that is made France with traditional methods and materials. Created for flavorful cooking, it features clean, contemporary lines and comes in timeless and trend-forward colors: ecru, red, cobalt blue and slate grey, the company said.

The Appolia line can be used in the oven up to 480º, and is also microwave-, freezer- and dishwasher-safe, the company said. Wide, grooved handles were designed to offer a safe grip, while rounded corners facilitate serving and cleaning. Additionally, Peugeot called for high edges expand capacity and allow the retention of cooking juices to preserve and express flavors. The different sizes are stackable, and they nest for space-saving storage.

The bakeware line is made of natural clay and kaolin and is lead-free and cadmium-free. Extra-strong enamels protect against scratching, and the nonstick glaze makes cleaning easy, the company said. Appolia ceramic bakeware can go directly from freezer to oven thanks to its very high thermal and mechanical shock resistance, noted Peugeot.

The collection includes 8-inch, 10-inch and 13-inch rectangular bakers and 6.5-inch, 8.75-inch and 11.5-inch square bakers, plus round oven baking dishes with 8.75-inch and 11-inch diameters. White cardboard boxing showcases features and benefits while protecting the products and enhancing giftability, the company said.

The Peugeot Appolia bakeware will be available for shipment January 2019, with suggested retail prices from $27.50 to $50. The bakeware is backed by a 10-year warranty.

Peugeot bakeware is produced in virtuoso ceramic workshops in the heart of Britany, France, including all steps from product design to manufacturing of the molds, pressing, enameling and firing.



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