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Pantone’s 2010 Color of the Year: Turquoise

Pantone LLC, today announced Pantone 15-5519 Turquoise, as the color of the year for 2010. Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing, the company said in a prepared statement announcing its selection.

“In many cultures, Turquoise occupies a very special position in the world of color,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”



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