Pantone is going green for 2017. The company announced that Pantone 15-0343 Greenery is its 2017 color of the year.
Pantone characterized the hue as a “fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore, and renew. Illustrative of flourishing foliage and the lushness of the great outdoors.” The company added that the “fortifying attributes” of Greenery are signals for consumers to “take a deep breath, oxygenate and reinvigorate.”
“While Serenity and Rose Quartz, the Pantone Color of the Year 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”