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Pantone: Color Evolves To Suit A Constant Retail Need

The Pantone Color Institute “Innovation and Impact” analysis has resulted in a trend forecast for the home and interiors marketplace in 2016 that incorporates nine key trend palettes, plus individual color and material direction.

For retailers, Leatrice Eiseman, executive director of the Pantone Color Institute, in the course of presentations about the company’s color palettes at the International Home + Housewares Show, told HOMEWORLD BUSINESS that with all the color development in the marketplace, it’s critical for retailers to consider applications of tones that get and hold consumer attention in stores and online merchandising.

“As media continue to move toward more evocative, imaginative and innovative uses of color to woo consumers, unexpected color stories are emerging,” Eiseman said in announcing the color trends. “To capture attention and keep product lines relevant in the consumer’s eye, it’s important to understand the impact that this always-morphing innovation will have on color and design trends for 2016.”

The Pantone View home + interiors 2016 palettes for 2016, the company announced, includes: Natural Forms, Dichotomy, Ephemera, Lineage, Soft Focus, Bijoux, Merriment, Footloose and Mixed Bag.

Pantone characterized each palette:

Unambiguous colors, including shades that emerge from natural sources such as warm rosy clay and sheepskin beige, render Natural Forms.

Dichotomy arises from the concept that opposites do and can attract as silver metallic, sunny yellow and bright cobalt blue combined with calmer versions of the basic hues.

Pastel-centric Ephemera blends delicate shades of wan blue, pale peach and tender yellow.

Lineage incorporates shades of navy, tan, black and regimental green co-mingle with touches of brighter colors.

Soft Focus clarifies the role of subtle and/or muted, even smoky colors.

Bijoux, French for jewelry, gleams with drama and intensity across jewel tones.

Merriment highlights joyful shades including vibrant greens and yellows contrasted with pinks and oranges.

Footloose features vacation-destination blues and blue-greens that encourage considerations that range beyond everyday life and suggest the freedom of the outdoors.

Mixed Bag, in its eclectic patterns and prints, embraces pirate black and mandarin red as well as violet and florid orange.

Color is critical to making emotional connections with consumers, Eiseman noted, still, there is nothing wrong with neutrals as a soothing field of presentation. However, she noted that retailers need to highlight color throughout the store as a distinguishing factor that, if not directly prompting a sale, provides shoppers with a point of attraction.



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