Pacific Market International (PMI), home to the Stanley brand of beverage and food containers, has named Robert Dietrich vice president of global e-commerce.
Dietrich’s experience includes roles as senior vice president of marketing for Vitalize, and senior vice president of e-commerce and marketing for Renfro Corporation.
Prior to Renfro, Dietrich worked on the digital agency-side, primarily in strategy and analysis, working with American Airlines, Disney Parks & Resorts and other clients across a variety of industries.
“Growing our e-commerce business is a crucial element of our long term growth strategy,” said Bob Keller, CEO. “Robert has a proven track record in building the strategic and tactical e-commerce platforms for leading consumer product companies. We are excited to have someone of Robert’s caliber lead our organization in building an integrated omni-channel experience.”
Dietrich will report to the President, Global Stanley once that position is filled, and will report directly to CEO Bob Keller in the interim. He will be based in Seattle.