Pacific Market International (PMI), parent company to Stanley hydration goods, has rebranded to PMI Worldwide. In addition, the company has named Erik Baserman as the company’s vice president of engineering and quality.
According to the company, Baserman will oversee PMI Worldwide’s global R&D, engineering and quality functions. Company officials said he brings more than 20 years of experience in R&D, product development and product marketing.
Prior to PMI, Baserman held senior leadership positions at IBM, Philips Sonicare and several early stage technology companies. In addition, said the company, he serves on the University of Washington (UW) Bothell STEM Advisory board and is a mentor in the Jones+Foster Accelerator at the University of Washington.