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Oxo Targets Fresh Food Prep With New Goods

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Oxo is rolling out several new kitchen tools designed for fresh food prep, just in time for Farmer’s Markets to begin their season and fresh produce is top of mind with customers.

The company recently debuted the Prep Y Peeler collection, that include task-specific peelers. Among some of the new peelers are the all-purpose, asparagus, julienne, corn, citrus (with zester), large vegetable and serrated peeler. The new peelers have ergonomic handles and are available now.

Also manufactured with fresh food prep in mind is the Oxo 2-in-1 juicer. The juicer features a small reamer for lemons and limes and large reamer for oranges and grapefruit. It has measurement markings up to 1.5 cups/350 mL and a drip-free pour spout. It is shaped for a comfortable grip and the reamers snap off for cleaning and nest for storage. The new juicer is scheduled to be available in June with a suggested retail price of $14.99.



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