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Opinel Launches Retail Support Program

Opinel, a France-based cutlery manufacturer with U.S. operations in Chicago, IL, has launched a retail support program in an effort to help drive sales and revenue for vendors that have been affected by the COVID-19 outbreak.

According to the retailer’s website, it is now offering drop-shipment on some top Opinel items to retailers that have had to shutter their brick-and-mortar locations and/or have seen a decline in business.

In a press statement, the company said under the new drop-ship model, retailers can take orders from their customers via their own website, social media accounts, or by phone. Opinel will then process the orders, handle fulfillment, and ship, free of charge, direct to customers, providing retailers with a 30 percent portion of each sale.

“We wanted to do our part to help our retail partners in any way we could,” said Opinel USA brand manager Alex Delecroix. “We reached out to our brick-and-mortar friends earlier this month to ask how we could help, and this program is the result. It’s a time when every little bit helps, and we hope this makes it easier for our wholesale friends to stay afloat until we’re through the worst of this time.”

Interested vendors can reach out to [email protected] to learn more about the program.

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