A monthly series of NYIGF Market Readiness Seminars will begin October 14 for exhibitors in the winter 2011 New York International Gift Fair, which will take place January 29 to February 3.
The series, which includes four webinars and one onsite session, addresses basic to advanced strategies for trade show success, including pre-show marketing, maximizing onsite sales opportunities, pre-show and onsite operations, and closing and generating sales post-show.
“We want to help NYIGF exhibitors maximize their investment in the market,” said Dorothy Belshaw, director,NYIGF and senior vp, George Little Management. “These content-rich session, presented by industry veterans, will provide results-oriented action plans to our exhibitors.”
Tickets can be found on www.nyigf.com/programs.