NY Now has teamed up with Gift for Life, the gift and home industries’ sole charitable organization, to help support its mission of raising awareness and funds for HIV/AIDS organizations nationwide.
In addition, Emerald Expositions, which manages NY Now, launched the NY Now Cares Campaign. The company said the initiative is focused on nurturing community between market registrants and noteworthy charitable causes by giving back.
In support of Gift for Life and the 31st anniversary of World AIDS Day on December 1, the winter 2020 edition of NY Now, taking place February 1 to 5 at the Javits Center in New York City, will donate $1 to DIFFA: Design Industries Foundation Fighting AIDS, for each qualified buyer registration submitted online by December.
“AIDS is not over and there still is no cure,” said Matthew Katzenson, chair of the Gift for Life board. “Gift for Life is proud to unite our industry with DIFFA to make grants that help save lives and end HIV/AIDS.”
“I’m pleased to be aligning with Gift for Life again in support of World AIDS Day 2020. They have been on the forefront of this campaign and continue to make great contributions to the community. NY Now Cares has worked with several important charitable causes and is a wonderful vehicle for making the connections necessary to grow awareness and support,” said Amy Loewenberg, buyer relations manager for NY Now.