In what has become an occasion to sell products ranging from flat panel televisions to popcorn makers, the Super Bowl looms and, according to the National Retail Federation, it is an opportunity to tap consumer spending. NRF stated that, according to its Super Bowl Spending Survey conducted by Prosper Insights & Analytics, average game-viewer spending will reach a survey high of $77.88, up from $68.27 last year.
Fan spending plans include both consumable and durable goods particularly in the electronics, home goods, apparel and food and beverage categories, NRF pointed out. The organization added that it expects total spending to reach $14.3 billion.
The most widely watched sporting event of the year in the United States, the Super Bowl will draw an estimated 184 million viewers on Sunday, February 1.