Nikko Ceramics has appointed Howard Charles Inc. to handle nationwide sales for the Japanese dinnerware brand. Howard Charles Inc. is a New York based sales organization that handles several high-end tabletop brands. Tage Strom, svp/Nikko Ceramics, has agreed to remain to affect a seamless transition, but will then leave Nikko to pursue other opportunities.
According to the company, Nikko has recently shifted its strategy and added more luxury collections, capitalizing on its expertise in fine bone china production. Going forward, the company will reduce its focus on ironstone and porcelain, to specialize in fine bone china for retail and for hotels and restaurants. Through Howard Charles’s existing network of regional sales representatives, Nikko aims to benefit from increased sales coverage, access to a broader retail presence and participation at regional trade shows.
“We are excited to begin this next phase in Nikko’s more than 100 year history and believe appointing Howard Charles Inc. is a significant step,” said Kenji Anzai, president and CEO, Nikko Ceramics Inc.
“As a recognized innovator and leader of fine bone china manufacturing, Nikko recognizes consumers’ longing for authentic and well-designed products. We are eager to serve them,” Anzai added.