The Las Vegas Market stated that the summer 2015 market was the largest ever, highlighted by increases in new registrations and overall attendance, as well as expansion of leading showroom resources and the debut of five new resource destinations.
The summer market had five significant new launches: Casual/Outdoor on C12 and 13; gourmet housewares on C11; better home decor on C5; and the Pavilions at Las Vegas Market featuring Discoveries, a new temporary exhibit venue with 90,000 square feet of exhibit space.
“We set the bar high for our tenth anniversary this August, and we exceeded our customers’ expectations, as well as our own,” said Robert Maricich, CEO of International Market Centers. “We have made exponential progress towards our goal of becoming the only whole home and gift market in North America, and anticipate continued and remarkable growth as we continue to build upon our strong foundation.”
Overall attendance at the Summer Las Vegas Market was up 5% over last summer, and gift continued its double-digit, year-over-year growth with a 17% increase over last summer, the market said. Since the market’s gift and home decor strategic plan was launched in summer 2012, attendance in these areas has grown 180%, according to IMC. Buyers indicating an interest in housewares/gourmet in support of the C11 launch were up 61% over last summer, and casual buyers were up 50% over last summer supporting the new outdoor floors on C12 and 13.
The largest growth states for buyer attendance this market were from the west and southwest, including CA, AZ, UT, NV and TX, the market noted.
“We are seeing an upward trend in Las Vegas,” said Amy Johnson, vp, DII Catalog Sales-Design Imports, which had product showcased on C11. “The C11 launch marketing was helpful to us. There is a good mix of buyers here— small independent gift shops, plus the members of HTI and Gourmet Catalog— from west of Mississippi, with lots of southwest and northwest (WA, OR), as well as KY and TX buyers that couldn’t make other shows. We’ve met a lot of new retailers, and buyers attending in lieu of other regional markets because Las Vegas is comfortable to shop.”