Nespresso has launched a new advertising campaign that again features actor George Clooney continuing his role as brand ambassador.
Launching in more than 30 countries, the campaign is said by the company to be the brand’s largest global campaign. It features Clooney in a suit of armor saving a medieval kingdom before hitting the New York City streets on a quest to find a high-quality cup of coffee. Actress Natalie Dormer also appears in the ad.
The latest Nespresso campaign launched globally on October 17 across television, digital, print, social media, Nespresso boutiques, out-of-home and on the existing website.
Alfonso Gonzalez, global CMO with Nespresso, said the new ad campaign is the first where Clooney interacts with some of the key people that are involved in all steps of the Nespresso product development process, from the coffee growers to those working in the company’s boutiques.