MÜkitchen has rolled out its latest assortment of kitchen towels and accessories, featuring a slew of fresh new designs.
Highlights, said the company, include Nana’s 100% Cotton Cloths, which the company said are waffle-weave dishcloths inspired by the traditional items popular in the 1950s and 60s. Available in brightly colored stripes or an understated grey, the cloths combine classic good looks with function.
MÜkitchen has also introduced Honeycomb Terry 100% Cotton Towels, a product that the company said serves two functions: a honeycomb scrubber on one side to remove dirt, and a terry-cloth reverse side that provides extra absorbency for spills.
In addition, the company has updated existing product lines, such as its all-cotton dish towels and Scrubsy, with popular, on-trend design elements. Some of the new examples include retro food- and drink-themed prints for the popular all-cotton dish towels, as well as a cleverly integrated wine glass on a wine-colored Scrubsy.
“Our goal with the new catalog is to provide the variety that our customers are looking for,” said company owner Chad Moser. “Consumers are excited about the convenience of purchasing kitchen products at the grocery store, and that’s driving some of our design aesthetic toward fun, food-related themes. Retailers, on the other hand, are understandably a little more cautious, given the current retail environment. Our designers have done a good job of balancing these two different markets.”