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Microplane Taps Cathy Ayers As National Sales Manager


Microplane has announced the appointment of Cathy Ayers as national sales manager, kitchen products. The company stated that the appointment is effective immediately, as Dayna Butler, the former national sales manager, has left the company to pursue other interests.

Reporting to Joel Arivett, Microplane’s president of sales and marketing, Cathy will manage the U.S. rep groups, key accounts, and independent retailers, stated the company.

Prior to joining Microplane, Cathy was the National Sales Manager at WellnessMats, a U.S. manufacturer of premium standing solutions, for 8 years. Cathy has won numerous awards for her customer and vendor relations, including Vendor of the Year with HTI Buying Group.

“Her in-depth knowledge of our industry will be pivotal as we continue to build our brand and reach our retail partners,” said Arivett.


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