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Metrokane’s Rabbit Brand Enters Williams-Sonoma

For the first time in the brand’s history, Rabbit wine accessories from Metrokane will be sold at Williams-Sonoma.

Available online and in stores starting late summer and early fall 2015, the retailer will be bringing in a mix of barware and wine accessories from the brand that function as gifts or tools for the champagne connoisseur, the whiskey aficionado, the casual enthusiast and more, the company said. In the category, Williams-Sonoma currently carries bar and wine accessories from suppliers including Vinturi, Oxo, W&P, as well as private label merchandise.

“Williams-Sonoma has been a leading retailer of stylish, functional kitchen products for over 60 years and we’re excited that Rabbit is joining their family,” BJ Stein, vp/marketing for Metrokane, told GOURMET INSIDER®. “Since Taylor’s acquisition of Rabbit in 2013, we’ve invested significantly in new product development and our partnership with Williams-Sonoma is validation of that strategy.”



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