Clipper Corp. announced that Jeff Malkasian has returned to the company as the president of retail brands. He will report directly to Lina Hu, founder, chairman and CEO. Malkasian was previously with the company from 2013 to 2017 and his most recent post was president of licensed brands.
Under Malkasian’s direction, Clipper Corp. will be ramping up its go-to-retail strategy. It will be putting a specific emphasis on the Viking Brand.
“I have so much passion for this company and the Viking brand,” said Malkasian. “We are already seeing our efforts resonating with the consumer, and I can see that there is even more opportunity as we move forward.”
For a more in-depth interview on Malkasian’s return, see the next issue of HomeWorld Business, sister publication to Gourmet Insider.