Charles Nelson, owner of Santa Cruz, CA-based Toque Blanche, spent his career in international business and has a passion for combining his kitchen experience with his international experience, especially when he can showcase how to properly use a kitchen item, sparking joy and enthusiasm in his customer.
“I like the international element of this [store],” he said. “I love getting our French ceramics; our pottery that we get from Colombia; the knives that we have from Germany and Japan. Plus, people are learning to cook from different cultures all around the world now.”
Acquired in 2013, Toque Blanche’s Santa Cruz location is full of brightly colored displays, merchandising displays that tell interesting stories, and unique cross-merchandising styles.
Take a look inside Toque Blanche.