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Lifetime Brands Names Sally Genster Robling Director

Lifetime Brands, Inc’s Board of Directors has elected Sally Genster Robling as a director of the company. Robling, non-executive chairman of Plated, the venture-backed e-commerce platform that provides a premium cook-at-home dinner experience, and principal of Robling Advisors, LLC, has more than 30 years of marketing, sales, and C-suite leadership experience in the consumer products industry.

According to Lifetime, prior to joining Plated, Robling served as executive vp, Pinnacle Foods Corporation, where she was president of the $1.1 billion Birds Eye Division, and part of the leadership team that completed a successful 2013 IPO. Before joining Pinnacle in 2008, Robling was CMO at Trane, Inc. (formerly American Standard), held several senior leadership roles at Campbell’s Soup Company, including vice president and general manager of Global Beverages, and was a marketing manager at Kraft.

“Sally has an outstanding track record of building businesses, creating new brands, reinvigorating iconic brands, and delivering industry-leading levels of innovation in the consumer products industry. She is also a proven senior advisor who has successfully partnered with a broad range of clients, ranging from early-stage food entrepreneurs to billion-dollar global enterprises. We are pleased to welcome Sally to Lifetime’s Board, and expect her business and entrepreneurial experience to offer valuable new perspectives,” said Jeffrey Siegel, Lifetime Brands’ chairman and CEO.

Robling is a graduate of Princeton University and earned an MBA from the Darden School of Business at the University of Virginia.

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