Lifetime Brands announced today that it has acquired the business and certain assets of Built NY. BUILT is a designer and distributor of brightly colored, uniquely patterned Neoprene products, including bags, totes, cases and sleeves.
BUILT’s customer base comprises over 30,000 retail outlets in over 60 countries, the company stated.
Jeffrey Siegel, Lifetime’s chairman and CEO, commented, “BUILT is well known and highly regarded for authenticity, quality and innovation. BUILT’s product line, which embodies ‘the good life’ spirit, will complement Lifetime’s product portfolio and enhance our distribution to fine retailers worldwide.”
John Roscoe Swartz, a founder of BUILT who will join Lifetime as president of the company’s newly-formed BUILT Division, said, “Lifetime’s commitment to design, quality and innovation makes it the perfect partner for BUILT. We look forward to continuing to deliver to our customers BUILT’s unique combination of design, quality and innovation for the gourmet life.”