Krups is teaming with digital food brand Delish to create the “ultimate coffee break experience” with a customized food truck that will be serving coffee in select New York City neighborhoods.
From September 19 through 21, The Delish and Krups truck will make stops at 8th Avenue and Broadway, Hearst Tower and Union Square Park, visiting those locations from 11:30 a.m. to 3:30 p.m. Free coffee and snacks will be served on a first come, first served basis. The truck, which was created by Krups in association with its media agency Wavemaker, can be followed around Manhattan through the Delish Instagram account.
“At Krups, we pride ourselves in delighting customers with moments that make every day special,” said Christina Roperti, senior media relations manager for Krups. “We are thrilled to launch this initiative with Delish to surprise fast-paced New Yorkers’ with a welcome break in their daily routine.”
The customized food truck is part of a broader, multi-faceted advertising partnership that will run across several Hearst Digital Media brands, including Delish, Esquire, Good Housekeeping, Men’s Health, Woman’s Day and Women’s Health.