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Kmart Gets Gordon Ramsay Kitchenware Exclusive

Kmart has announced that it will be the exclusive retailer for the new Gordon Ramsay Everyday kitchen collection. Ramsay has parlayed a fiery, personality and culinary prowess into fame as a TV star, entrepreneur and restaurateur.

The exclusive collection Gordon Ramsay Everyday will make its debut in Kmart stores in fall 2011. The line will include cookware, dinnerware, cooking utensils and small kitchen appliances.
“We are thrilled to collaborate with Gordon Ramsay on the Everyday line, allowing us to offer Kmart customers kitchen products made to his exacting standards as a professional chef,” said John Goodman, executive vp/Apparel and Home for Sears Holdings. “Anyone who has watched Gordon in action knows that he’ll accept nothing less than the best—which is exactly the caliber of home products we want to offer our customers, along with compelling value. The addition of quality cookware to our overall portfolio of trusted brands marks an unprecedented step at Kmart in combining true culinary expertise with accessibility in this category.”
Ramsay, who first made a name for himself in the U.S. on the culinary competition “Hell’s Kitchen” and as the “MasterChef” judge, chose to collaborate with Kmart to help at-home cooks acquire the right tools to make a home-cooked meal, according to a statement from the company.
“Cooking is my passion,” said Ramsay. “It’s great to be able to provide quality products to everyone, from the novice to the advanced. Many of my fans have been seeking advice for some time on how to help transform their home cooking into more of a fine-dining experience. By developing this collection, I can make the right tools available to them—and, in working with Kmart, I can guarantee each product is being offered at an accessible price.”

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