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KitchenAid’s New Campaign Emphasizes Home Cooks

KitchenAid is launching a new marketing campaign that showcases how the company’s appliances are utilized by today’s home cooks.

The “Marks” campaign is designed to recognize all of the marks that include physical, behavioral, emotional and kitchen marks that each plays a role in the meals individuals cook in their homes, the company said. Print, online video, online advertising, social media and paid search will be featured in the new campaign.

A featured video ad as part of the campaign highlights these marks as consumers — or makers — work in the kitchen making a variety of foods from bread to stock, cake and pancakes.

“KitchenAid has long developed tools for the kitchens of those who savor the process just as much as the final dish,” said Christina Hoskins, senior brand manager for KitchenAid. “It’s this passionate group of people who inspire the design of KitchenAid appliances.”

The company recently debuted its vintage stand mixer, celebrating the company’s 100th anniversary.

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