KitchenAid is partnering with Food Network, Food Network Magazine and Iron Chef Geoffrey Zakarian for a social media contest surrounding apples.
Running September 14, the KitchenAid Apple Challenge invites cooks to create an original recipe using an apple as a primary ingredient, and share a photo and description of their recipe using #KitchenAidContest on Twitter or Instagram, or upload it at FoodNetwork.com/AppleChallenge.
“We’re always looking for new and engaging ways to inspire and challenge our social media communities,” said Beth Robinson, senior manager of brand experience for KitchenAid. “Seeing the imaginative ways that cooks use our products is the most gratifying part of developing and launching them.”
Four semi-finalists will be chosen to fly to New York City to compete in a cook-off judged by chef Zakarian. The winner of the challenge will receive a new KitchenAid multi-door refrigerator, double wall oven, fully integrated dishwasher, gas cooktop or range, ventilation hood and the brand’s iconic stand mixer, as well as a private cooking class with Geoffrey Zakarian.