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KitchenAid Adds New Pantone-Based Colors To Line-Up

KitchenAid announced that both newly designated 2016 Color of the Year selections from the Pantone Color Institute will be represented in its collection of stand mixers. Guava Glaze, a warm pink tone based on Rose Quartz (Pantone 13-1520), will be added to the stand mixer color palette in July of 2016. Stand Mixers in Cornflower Blue, a blue shade that parallels Serenity (Pantone 15-3919), are currently available.

According to Fei Wang, lead color designer on the KitchenAid Global Consumer Design team, Pantone color selections are an important input into the brand’s product development process.

“Our color introductions are based on a great deal of brand research into global cultural, societal and consumer trends, incorporating everything from fashion, home decor and consumer electronics to what and how consumers are cooking,” she said. “As a designer responsible for translating this data into creative choices, I consider Pantone an incredibly important resource for predicting which colors will resonate with consumers.”



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