Keurig Green Mountain has acquired the Laughing Man Coffee and Tea brand from Laughing Man Worldwide, LLC. Keurig will introduce Laughing Man’s curated selection of gourmet coffees and teas to Keurig brand packs for use in Keurig brewers beginning in spring 2015. Financial terms of the agreement were not disclosed.
“The Laughing Man Coffee and Tea brand today is much like our company 30 years ago: a small, passionate start-up with a mission to bring extraordinary coffee to the world,” said Brian Kelley, President and CEO at Keurig. “By bringing Laughing Man into our Keurig family of brands, we can significantly broaden awareness of and passion for these unique beverages, providing even broader variety and choice for Keurig brewer owners.”
Hugh Jackman, co-founder of Laughing Man Worldwide, said the company was started to fulfill a commitment made to share the products and story of an Ethiopian coffee farmer named Dukale.
“Six years later, it’s humbling to think that, through this agreement, Dukale’s exceptional coffee will be enjoyed by millions through the convenience of the Keurig brewing system,” Jackman said.
Beginning in spring 2015, Keurig officials said the company intends to offer a selection of Laughing Man coffees in K-Cup packs for the Keurig hot brewing system, including the new Keurig 2.0, exclusively on Keurig.com and expand to specialty retailers by the end of 2015.