Jura Brings New Premium Coffeemakers To Market


Jura’s assortment of coffeemakers sold under the Jura and Capresso brands continues to grow with the company focused on bringing to market new units that give consumers the option of making a variety of coffee styles at home.

The Jura ENA Micro 90 is touted as the world’s first one-cup machine with Pulse Extraction Process (P.E.P.), the company’s exclusive technology that is said to allow consumers to make professional quality coffee at home.

Offering one-touch operation, the unit can make a variety of coffees including latte macchiato, cappuccino and milk foam, traditional coffee, espresso and hot water. The P.E.P. system pulses hot water through the coffee grounds at short intervals to allow flavors to fully develop.

The included Aroma G3 grinder is said to grind beans quickly but gently to preserve full flavor and aroma.

Other features include a small footprint measuring 9.1-inches by 12.75-inches and a simple touch of a button starts the integrated rinsing and cleaning programs.

The ENA Micro 90 coffeemaker is available for shipment in March with a retail price of $1,399.

Also new is the Jura E6 coffeemaker that also features the company’s P.E.P. system and Aroma G3 grinder.

With eight different intensity levels, coffee lovers can customize their brew when making a host of flavors ranging from espresso to coffee and cappuccino and the unit is able to prepare two coffees at the same time.

The unit’s water tank fills from the front for ease of use and Jura’s exclusive Intelligent Water System (I.W.S.) automatically detects the Clearyl Smart filter, which is said to protect the machine against limescale and removes substances that could impair flavor or aroma.

The E6 coffeemaker is available for shipment in April and carries a retail price of $1,499.

New from Capresso is the SG300 stainless steel coffee maker that features a stainless steel housing, GoldTone filter, charcoal water filtration and programmable 24-hour clock/timer.

“When we look at what’s happening in the marketplace, we see brands removing important features from their coffee makers— such as water filtration and permanent filters— to hit the $79.99 pricepoint,” said April Strogen, director of marketing, Jura. “So we designed the Capresso SG300 to fill the niche in the market for a mid-level coffee maker designed with no compromises.”

The unit features a 12-cup (60 ounce) glass carafe with ergonomic handle, brew-through lid and drip-free pouring spout. Multiple nozzles spray water evenly for full saturation of coffee grounds. A special setting to maximize flavor when brewing just one to four cups is also included.

Company officials said the charcoal water filter removes up to 82% of chlorine and other impurities from tap water, offering a fresher taste. An electronic filter indicator shows when the filter needs to be replaced. The coated, non-stick heating plate can keep a pot of coffee warm for up to two hours, the company said.


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