Jura is expanding its presence at AmericasMart in Atlanta in time for the summer market with the opening of a new showroom.
The new space, located at #869B, will feature the company’s growing Jura and Capresso assortments and will be used for product demonstrations, meetings, special events and product training.
The new showroom is more 1,300 square feet, almost twice as large as the brand’s previous space at AmericasMart. Among the features of the new location is a tasting bar that allows retailers to sample a variety of coffees and teas.
“Atlanta has always proven to be a strong marketplace for Jura and Capresso, so this expansion is a strong strategic move for us,” said David Shull, svp/sales and marketing. “We are thrilled to bring a fresh new look to our presentation in the Southeast region,”
A ribbon cutting is scheduled for 11 a.m. on Wednesday, July 10, followed by a grand opening lunch.
The expanded Atlanta showroom comes on the heels of the company’s debut of its nee Dallas showroom, which took place in January 2019.