Throughout the last year, Instagram has upped the ante on shopping. The social media platform has been an important component to e-commerce, as users can buy directly from both photos as well as shoppable stories. This, explained gourmet housewares store retailers, has been a valuable asset to growing online sales as well as reach, as anyone from any part of the country can buy a product from a shared image.
Now, the social media site is planning to make it easier for consumers to purchase goods and gain shopping inspiration through the channel with three new improvements.
Users can now save items to their shopping collection. According to Instagram, when a user taps a product tag in stories or feed, they can now tap the save icon in the bottom right corner to save it to their shopping collection.
The platform is also testing a new redesign of the shop feature on business profiles. Now, Instagram said that users will be able to tap “shop” on a business profile to see all of the items that business has to offer, including pricing and the original post featuring the product.
Additionally, Instagram is now allowing users to shop directly from videos in the feed, not just in stories.
For more information on how to use Instagram for your business, click here.