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IMC Launches New Digital Innovation Division

International Market Centers (IMC) has launched IMC_di, a wholly-owned, stand-alone, B2B e-commerce division, which will offer vendors a single integrated digital platform enabling them to reach new buyers, capture leads and grow sales. In addition to supplier and buyer benefits, IMC_di’s products will bridge physical and digital sales and work in harmony with multi-line sales agencies to provide for seamless commissioning execution.

IMC_di will be created through the concurrent acquisitions of two best-in-class technology companies focused on the gift, home furnishings and apparel industries: Pharos (formerly a division of Whereoware) and RepZio. Pharos is an integrated sales, marketing and commissioning software tailor-made for the gift and home furnishings industry. RepZio is a patented business-to-business sales solution and digital marketplace enabling wholesale vendors and buyers to connect and transact on a B2B basis.

“This is a game-changing opportunity for IMC and the industries we serve,” said Bob Maricich, CEO for IMC. “IMC_di’s customer-centric digital tools will connect physical and digital markets and will amplify the business-to-business and person-to-person experiences that make our markets so special. This new digital platform will enhance and extend IMC’s physical markets – connecting hundreds of thousands of buyers and sellers – and will open new business opportunities for customers. We look forward to delivering a seamlessly integrated omni-channel B2B commerce platform to the industry.”

Building on IMC’s 20 million square feet of physical markets in Atlanta, Las Vegas and High Point, the e-commerce platform will allow buyers to transact – in-person or online through one integrated account – seamlessly bridging physical and digital sales.


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