International Market Centers is offering two webinars that explore post-COVID-19 retail strategy as a planning tool for its summer 2020 markets.
Presented jointly by Atlanta Market and Las Vegas Market, relevant topics include how top retailers have adapted their businesses to a new normal and tips for updating stores designs for reopening, IMC noted. Registration is free for the webinars and available on either the Atlanta Market Remote page at AmericasMart.com/AtlantaRemote or the Las Vegas Market webinar page at LVMKT.com/Webinars.
Re-Imagining Buying & Selling: Reposition Your Retail Strategy features retailers Mary Liz Curtin of Leon & Lulu, Elizabeth Montgomery of Boxhill & Co. and Dirk Lorenz of Fremont Flowers in a conversation with Lilly Stamets of Premier Retail Consulting about how retail is transforming with the acceleration of digital operations and the shortening of the innovation cycle. The panel members will discuss how they have adapted digital efforts, assortments and services to capitalize on their unique selling propositions. Attendees will learn the new ways the panelists are showcasing, selling and delivering products and be inspired to creatively reimagine their businesses, IMC maintained. The webinar takes place on Monday, August 10 at 1 p.m eastern time 10 a.m. Pacific time.
In ReImagine, ReOpen & ReEngage – Visual Merchandising Transformed, Gretchen Kroll of Tripar International will explore how the events of 2020 have affected visual design and how retailers can visually transform their stores as they reopen. Attendees will learn how consumers decipher visual data and explore how the COVID-19 crisis is an opportunity for retailers to implement powerful visual tools that can alter the way they showcase products. Attendees will learn tactics they can use to build a stronger store, get a check list of new design tools and gain an understanding of the consumer psyche that will help them visually engage customers and grow their businesses, IMC stated. The webinar takes place on Tuesday, August 25 at 4 p.m. eastern time, 1:00 p.m. Pacific time.
The post-COVID retail strategy webinars join dozens of upcoming and past webinars posted online in lieu of in-person programming for this summer’s markets, IMC pointed out.
The upcoming Atlanta Market runs August 13 to 18 while the Las Vegas Market runs August 30 to September 3.
“Coast to coast, IMC’s markets are in the business of supporting retailers as they get back to business,” said Dorothy Belshaw, IMC chief marketing and digital officer, in announcing the webinars. “We’re tapping our vast network of experts, trendsetters and thought leaders to provide guidance, tools and actionable plans for retailers as they tackle the hard work of reopening their stores in a post-COVID-19 world. The timing of these webinars allows retailers to act on the advice as they source at the Summer 2020 markets in Atlanta and Las Vegas.”