The International Housewares Association has officially launched its new website, Inspired Home. The digital platform is designed to provide consumers with content on emerging home trends and housewares products, IHA officials said.
Inspired Home is the first foray into business-to-consumer marketing for the IHA.
“We designed Inspired Home to be an informative, fun online resource by creating it in a highly visual, editorial style, which we know consumers seek out when looking for home inspiration,” said Phil Brandl, president/CEO of the IHA.
According to the IHA, IHAInspiredHome.org was designed to appeal to those who seek out lifestyle imagery and content for home and housewares inspiration. As such, visitors to the Inspired Home platforms will find photography, slideshows and tip lists featuring a host of products and design ideas.