HTI Buying Group has announced the addition of Jessica Ganser to the marketing and PR team. Ganser’s responsibilities include managing the team’s digital platforms such as its website, social media and newsletters. She will also produce client and trade show press and marketing materials.
Ganser is a graduate of Duquesne University in Pittsburgh. She has a background as an educator, graphic designer and a social media and marketing coordinator. Her combined skills, HTI stated will provide her with the experience to work with clients at trade shows, as well as enhance the group’s social media efforts.
“Jessica is already proving to be a valuable asset to the HTI team. Her fresh take on design and marketing, as well as her background in education are helping HTI to remain innovative and committed to the success of our members as we move into 2020,” said Robert McGinnis, director of marketing/PR, HTI.