Forgot Password

HSN To Launch Bon Appetit Branded Housewares Collection

HSN and Conde Nast, publisher of Bon Appetit, have announced an agreement to create a new collection of culinary products under the Bon Appetit label that will be available exclusively via all of HSN’s sales platforms including television, online and mobile. For the launch on January 31, 2012, the collection will include stainless steel cookware, small appliances including pressure cookers and immersion blenders, as well as cutlery and prep tools. Each item will be produced in partnership with Bon Appetit experts and vetted in the magazine’s test kitchen. New additions to the collection will be added every other month.
As part of the agreement, Bon Appetit’s resources will be utilized to present the brand on HSN. Experts from the Bon Appetit Test Kitchen will appear on-air to offer tips, recipes and cooking demonstrations to HSN customers.
“We’re delighted to be able to work so closely with HSN to develop a collection of high quality products for our readers,” said Adam Rapoport, editor in chief of Bon Appetit. “In the magazine, we often talk about the tools needed to bring a menu to life, and therefore we felt it was extremely important to create a line that would allow home cooks to get the most from their favorite recipes and strengthen the trust readers already have in Bon Appetit.”
“HSN is excited to deepen our partnership with Bon Appetit and extend our strategic marketing relationship with Conde Nast,” said Bill Brand, evp/programming, marketing and business development for HSN. “This brand partnership leverages Bon Appetit’s rich editorial content with HSN’s ability to develop great products and one-of-a-kind consumer experiences.”



Comments are closed.