When Bobby Griggs, vp/Heritage Steel, began pushing the Heritage Steel cookware and Hammer Stahl cutlery brands to the independent housewares channel, he took the partnership seriously.
Now, as coronavirus and social distancing has continued to push retailers and vendors to get creative, he is taking it to the next level. Griggs is hosting social media takeovers for retailers and is tailoring them specifically for each store.
“We have seen a lot of success with our live cooking demonstrations when they have been in retail locations. We knew this was going to be a tough time for retailers and they were going to need a way to drive revenue, so we thought of this idea,” Griggs said.
So far, Griggs has hosted a “Meet the Maker” event with Common Housefly in Black Mountain, NC; a kids cooking class with Sonoma, CA-based Sign of the Bear Kitchenware and Tableware; a virtual class with The Kitchen Nashville, located in Nashville, TN; and a cooking with beer themed cooking class alongside Cooks on Main in Williston, ND.
Griggs stated that with people cooking at home now more than ever, these virtual events have been a way to give people the tools they need to succeed at home, while extending the brand connection.
“This was a way to bring our personality into their stores and showcase it to the customer as well. If people are cooking at home more, we should be giving them inspiration while also providing our customers with support,” he explained.
Griggs said he will continue hosting virtual classes as long as necessary.