Helen of Troy, home to Oxo and Hydro Flask, has promoted Mike Wallenfels to the newly created role of svp/global sales for the housewares division. Prior to this promotion, Wallenfels served as vp/worldwide sales for Hydro Flask. In his expanded position, Wallenfels will lead divisional sales operations for housewares, adding Oxo to his purview.
“Mike’s passion and experience make him a perfect addition to our exceptional and highly seasoned leadership team,” said Larry Witt, president of the housewares division, Helen of Troy. “I am excited to promote from within for this very important strategic position leading both Oxo and Hydro Flask’s sales teams and look forward to working alongside him to further develop our domestic and global markets.”
Wallenfels brings nearly three decades of leadership experience guiding organizational growth in multiple channels across worldwide markets to his new global divisional role. He will report to Witt. “I am excited to take on this expanded role in housewares, developing new relationships within the Oxo team while continuing Hydro Flask’s momentum and expanding both brands’ presence around the world,” said Wallenfels.
Wallenfels will be based out of Helen of Troy’s housewares division office in Bend, Oregon, where he will oversee the Oxo and Hydro Flask U.S. and international sales teams, including a newly created role of vp/North American sales for Hydro Flask that will manage all North American channels and top accounts.
Prior to joining Hydro Flask, Wallenfels served as CEO of Timbuk2 Designs and before that, president of Mountain Hardwear and Montrail.