Set for an October launch, the initial line will include kettles and toasters. Haden did not provide details on which retailers would be carrying the company’s assortment of products.
“We have made sure that our chosen partner has the expertise and infrastructure to be able to develop Haden into a market leading brand in the U.S.,” said Sachin Bagga, product marketing director at Haden. “The feedback we had from the International Home + Housewares Show has been fantastic and there is a demand from retailers for quality product with unique colors and innovative designs.”
Scott Maynes, president, Studio Designs Inc., said his company will serve as the exclusive distributor for Haden in the U.S.
“This unique range of product will provide today’s consumer with an opportunity to purchase and own top quality small appliances with incredible heritage, look and style,” he said.