GoodCook, a Bradshaw Home brand, recently partnered with “The Foodie Bootcamp,” a two day workshop in conjunction with the Everything Food Conference. The event took place at the Davis Conference Center in Layton, Utah.
During the workshop, social media influencers worked with experts to learn new ways to prepare fresh ingredients and prepare them to be camera-ready as blog content. They learned how to use and create props and backdrops, prepare and style food, camera tips and tricks, and more. GoodCook was on-hand to assist influencers and also provided kitchenware such as the brand’s assorted fruit slicers, knives and cutting boards.
“Social media influencers are a great group of entrepreneurs who are eager to use the latest kitchen tools and gadgets that improve the look of their posts, but also help streamline the time it takes to prepare food in the kitchen. They are an important audience for the GoodCook brand because if an influencer really loves a GoodCook product, they will share their enthusiasm with their followers,” said Julie Lawson, brand director for GoodCook at Bradshaw Home.