Global Marketing has inked a strategic partnership agreement with German cookware manufacturer Woll to bring Woll’s full cookware assortment to the U.S. market, following the discontinuation of Global’s relationship with Swiss Diamond.
Global Marketing will debut the new Woll cookware lines at the International Home + Housewares Show.
The change comes, according to Chris Boyhan, Global Marketing president and CEO , because it will allow the company to offer its retail customers state-of-the-art cookware technologies, a broader product assortment and better margins.
“We owe it to our customers to give them the next generation of diamond non-stick coatings,” said Boyhan. “The new technology we have found with Woll is allowing us to provide a better product at a more equitable price.”