GIR has introduced three new product lines and a newly-refreshed website. The new website, according to the company, was designed to be cleaner and easier to navigate. The three new collections — GIR Kitchen Mats, GIR Baking Mats and GIR Coasters — were also designed to aid in the creation of new product bundling opportunities.
The kitchen mats come in two colors — red and white — and are made from pharmaceutical grade silicone. They have multi-functional use as a trivet, potholder, spoon rest and jar opener, according to the company. Additionally, GIR said that the tilted tile pattern is designed for heat dissipation. The kitchen mats have a suggested retail price of $12.95.
The newly-debuted baking mats are available in three colors— red, teal and white— as well as two different sizes and seven different styles. The goods range in suggested retail price from $8.95 to $14.95 and are also available in sets of two, which range from $21.95 to $23.95.
GIR’s Coasters come in a set of four which have a suggested retail price of $16.95. According to the company, the products are heat resistant for use as a mini potholder/trivet to grab something hot or keep the tabletop cool. Plus, the tile pattern prevents leaking and promotes air flow, the company said.