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Giada De Laurentiis To Collaborate With Lagostina On Product, Campaign

Lagostina, a subsidiary of Groupe SEB, announced that it will be collaborating with Giada De Laurentiis on new products and campaigns.

The celebrity chef has used Lagostina at the forefront of her television show “Giada in Italy.” Now, as part of Lagostina’s “Bring Back the Sunday Dinner” campaign, De Laurentiis will work with the brand to encourage families and friends to sit down and share a meal together.

In conjunction with the partnership, Lagostina will launch a limited edition 4-quart Dutch oven designed exclusively with the Italian chef. The cookware has a polished stainless steel cooking vessel designed to go from stove to table. It has a thick copper base for heat conduction and a matching hammered bi-ply copper lid.

“Cooking with Lagostina lets me express my Italian spirit in every meal,” said De Laurentiis. “I’ve been a longtime fan of the brand, and was thrilled to collaborate with them on the new Giada Dutch oven. It cooks my recipes as beautifully as it presents them.”

The Dutch oven carries a suggested retail price of $49.99. It will be available mid-September at retailers nationwide, the company said.

Last year, the celebrity chef teamed up with Williams Sonoma on a new line of housewares, sauces and pasta products.

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