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GI Roundtable Series: The Keys To Successful In-Store Events

In-store events are certainly a best practice when it comes to drawing new and current customers into a gourmet housewares store. They offer storeowners the opportunity to get to know customers in a more personal way and the opportunity to introduce new goods and merchandise.

The retailers that participated in the summer 2018 GOURMET INSIDER® roundtable tapped into just how their recent collaborations — be it via classes with customers, vendor-sponsored demonstrations, or larger-scale events with other local businesses — have proven to be a successful tactic on growing their stores. Held during the summer Atlanta International Gift & Home Furnishings Market and hosted by AmericasMart, the roundtable was made up of eight independent gourmet housewares retailers.

Participants included: Jamie Butler, owner, The Butler’s Pantry (Escalon, CA); Susan Dolinar, owner, Nibblins, (Winchester, VA); Melissa Turpin, co-owner, Honeycomb Kitchen Shop, (Rogers, AR); Merit Brand Wolff, owner, Wine Sage & Gourmet, (Hendersonville, NC); Mary Moore, owner, The Cook’s Warehouse, (Atlanta, GA); Tamera Pence owner, Bella The Corner Gourmet, (Lewisburg, WV); Laurel Greif, co-owner, Le Cookery, (Hilton Head, SC); and Jodi Campbell, co-owner, Cook On Bay, (Beaufort, NC).

Moderated by Emily Cappiello, executive managing editor of Gourmet Insider, the roundtable was sponsored by GelPro, Jura, ScanPan Global, AmericasMart Atlanta, Darbie Angell and Twisted Wares.

Watch what the panelists had to say about in-store events growing their business and customer base, while ensuring they plan appropriately to set each event up for success. However, see what they learned from their not-so-successful events, as well.

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