Food styling can have an impact on several facets of the business when it comes to gourmet housewares retailing.
Styled food photos for marketing, advertising and social media use can help to bring in new customers in both the retail store and cooking classes. Additionally, photographs taken by cooking class participants that are then shared on social media can reach a new audience as well. So allowing the food to standout on the plate — especially if it is the star — and photograph beautifully is becoming an increasingly important part of the overall experience.
Sarah Farmer, culinary director at Taste Of Home, recently talked to GOURMET INSIDER about how important food photography is for anyone in this sector of the business and also revealed several tips to styling food so that it photographs as well as it tastes.