Emerald Expositions announced today that three members of the NY Now sales team have been promoted. Randi Mohr and Scott Kramer have been appointed to the new positions of vice president, show directors for NY Now, and Allison Garafalo has been promoted to sales director. The role of svp NY Now, formerly held by Christian Falkenberg, has been eliminated.
All three promotions are effective immediately. The promotions are indicative of a restructuring of the Market’s senior leadership roles and responsibilities, the company said. In these new roles, Mohr will assume responsibility for NY Now’s sales processes and systems management, in addition to her continued direction of NY Now’s Home collection. Kramer will continue to oversee NY Now’s Lifestyle and New collections, with new additional responsibility for oversight of NY Now’s Handmade collection as well as the concurrent Artisan Resource. Both Mohr and Kramer will report directly to Christopher McCabe, evp Emerald Expositions.
Garafalo has been promoted to sales director, with continued responsibility for Artisan Resource and new responsibility for NY Now’s Handmade collection. Additionally, Garafalo will play a supportive role with Emerald Expositions’ International Sourcing efforts. Garafalo will report to Kramer, and Michelle Karol, Handmade’s sales manager, now will report to Garafalo.
“These changes will strengthen NY NOW’s already strong foundation and will position it for continued success,” said McCabe. “These internal promotions emphasize Emerald Expositions’ commitment to recognizing and rewarding very talented people, and the related restructuring of NY Now’s sales team allows for the seamless sharing of best practices and an efficient use of resources as Emerald Expositions continues to grow and evolve.”
Kramer most recently served as Sales Director for NY Now’s Lifestyle and New collections, overseeing the Baby + Child, Gift, NY’s Newest, Personal Accessories and Personal Care + Wellness categories.
Mohr most recently served as Sales Director for NY Now’s Home collection with responsibility for Accent on Design, Home Furnishings + Textiles and Tabletop + Gourmet Housewares categories, as well as manager of sponsorship and digital sales.
Garafalo most recently served as Sales Manager for Artisan Resource, and played a role in the event’s launch in 2012 and subsequent expansion and development.