Cuisinart has received a Gold Hermes Creative Award from the Association of Marketing and Communication Professionals (AMCP) for its New Products Brochure. The brochure highlighted the company’s 2012 spring product introductions, which included the Oven Central; Motorized, Lever-Less Toasters; and the PowerTrio High-Torque Hand Blender.
“Cuisinart is honored to have been recognized by the AMCP for our latest communications materials,” said Mary Rodgers, director/marketing communications for Cuisinart. “Just as we offer only the highest-quality products to our consumers, we strive to always provide the media with succinct, useful and informative press materials that are customized to their needs.”
The goal of the press piece was to provide the media with an overview of Cuisinart’s latest products, while offering content that can be seamlessly integrated into stories, segments or columns.
Cuisinart’s brochure offered, along with product information, story angles and related trend information, as well as accompanying artwork and graphic design set up as an infographic.
Additionally, the Cuisinart brochure included a USB drive that contained a virtual press kit, complete with written press materials, high-resolution images, product spec sheets and background information. The brochure debuted at the 2012 International Home + Housewares Show in Chicago.
The Hermes Creative Awards is an international competition honoring creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The Gold Award is presented to those entries deemed to exceed the high standards of the industry norm. More than 4,600 entries throughout the United States and many other countries were submitted, and only 19% of the entries received the award. Hermes Creative Awards is administered and judged by the AMCP.