GC Buying Group debuted its new CreateMyPlace (CMP) online platform to vendors and retail members at the July 2019 edition of the Atlanta International Gift + Home Furnishings Market which took place at AmericasMart Atlanta.
“After much hard work and years of planning, we are pleased and excited to present the GC Buying Group’s exclusive online marketplace, CreateMyPlace.com. [This is] the first online marketplace that is dedicated to keeping shopping local and allowing the convenience of online shopping with in-store pickup,” said Stephanie Rogers, online coordinator for the buying group.
According to GC, the platform is an online marketplace and selling platform for GC Buying Group store and vendor members. The site is geared towards top brands as well as smaller companies who do not want to enter the mass market. Consumers are encouraged to purchase through the site and the orders are fulfilled by local retailers or vendor partners. It offers free shipping to the continental U.S. or local pickup.
“Customers shop local with a geo feature making the stores that are closest in proximity to the customers location display first! This revolutionary concept is just one of GC Buying Groups many benefits to independent retailers,” noted Rogers.
However, Rogers added, the site was also designed to help combat pricing issues, one of the industry’s biggest challenges in current times.
“The most important feature for CreateMyPlace is the proprietary MAP protection feature. This will not allow anyone on the marketplace to sell anything below MAP pricing. Keeping the stores playing field level and protecting the vendors brand is the number one goal,” Rogers said.
According to GC, CreateMyPlace is currently open to consumers but is still under construction.