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Covo Drinkware To Rebrand As Freeheart

Precision Products’ brand Covo Drinkware, which offers U.S.-made thermal insulated drinkware, is relaunching under the brand name Freeheart. The brand will feature its new identity at winter 2018 markets.

“We wanted a name that is more emotive and communicates the core brand elements of adventure, openness and passion to our retail partners and consumers,” said Rainer Kuhn, president, Covo Drinkware. “The name is all inclusive, like our brand personality. It’s also more reflective of our target market and retailers we’re choosing to partner with as we accelerate our growth.”

Freeheart is developing a new logo and building a new website, which is scheduled to launch in January.

Freeheart will be featured at the following January shows: The Atlanta International Gift & Home Furnishings Market, the Dallas Total Home & Gift Market, the Seattle Gift Show and the Las Vegas Market.

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