Ushering in the next chapter of growth for the established housewares brand, Le Creuset, after an extensive search to find a new CEO after the retirement of Faye Gooding, has appointed Greg Cairo to the chief executive position. He joined Le Creuset in August.
Cairo has spent the last 13 years of his career with Groupe SEB, holding several high-ranking positions including vp/ sales, president and vp/northern Latin America. The skills that Cairo developed while working in these positions, as well as his brand development knowledge, noted Simon van Zuydam, group executive director of Le Creuset, ensured he would be the housewares leader who would be able to blend Le Creuset’s tradition while positioning the brand for the next generation of consumers.
GOURMET INSIDER® executive managing editor, Emily Cappiello, spoke to Cairo about balancing the company’s tradition with forward movement, managing all of the brand’s channels and his favorite dish to cook in his Le Creuset Dutch oven.
Gourmet Insider: What about Le Creuset attracted you to the company?
Greg Cairo: The strength of the brand and consumer sentiment are a testament to its cherished heritage and how carefully it is managed. Additionally, I am very passionate about this category and the opportunities for growth.
GI: What are some of your immediate goals for the company since being named CEO?
GC: Firstly, tapping into the vast wealth of knowledge by connecting with our people and partners. From there we will add and leverage my experience to shape our multi-year strategy.
GI: How will you manage the brand’s many retail channels?
GC: Ensuring we have a thorough and aligned brand, product and commercial strategy are the foundational elements for success. From there, the consumer can choose which attributes are most important to them as they make their purchase decision.
GI: If you could only cook one meal in your Le Creuset Dutch oven, what would it be?
GC: I can’t wait to make my grandmother’s Bolognese. It is a family favorite with a lot of memories attached to it.