An expanded selection of Bialetti-branded kitchen electrics will soon hit retail.
Bradshaw International, which licenses the Bialetti brand, has entered into a licensing agreement with Sensio to bring Bialetti-branded small electrics to retail this year. The products will include electric skillets, waffle makers, griddles and electric coffeemakers.
“Sensio, a company with innovative ideas and forward thinking style, is a perfect match for the iconic, stylish Italian brand”, said Brett Bradshaw, president, Bradshaw International. “We are excited to partner with Sensio to grow this brand across the U.S. and Canada.”
“Bialetti is an approachable brand that has the ability to cross over into kitchen electrics,” said Shae Hong, president Sensio Inc. “The brand has been well positioned, and we have an aggressive product development plan to strategically cultivate Bialetti’s expansion into the kitchen electrics category.